flach

Tobias Rehberger’s research on where mass communication ends and art begins.
Authors: 
Tobias Rehberger
Release Date: 
April 2010
Credits: 
Published by Distanz
Format: 
23 x 32 cm
Features: 
192 Pages, full color, hardcover
Language: 
bilingual German/English
ISBN: 
978-3-942405-00-3
Catalog Price: 
$45.00

Special Price: ($45.00)  $31.50

 

About This Book

Tobias Rehberger, winner of the Golden Lion at the Venice Biennale in 2009 and professor of sculpture at the Städelschule in Frankfurt, has crucially advanced the role of art in our communication society. His strategies expand the traditional concepts of the artist, the production of art, the exhibition, and the public to include the dimension of interactive uses. As a rule, lamps, sofas, or vases are the material Rehberger employs to raise questions about when objects become art. The book flach (flat) presents for the first time posters that Tobias Rehberger designed on his own initiative for products from his personal world.
 

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More About This Book

Tobias Rehberger (born 1966 in Esslingen, Germany), professor of sculpture at the Städelschule in Frankfurt and winner of the Golden Lion at the Venice Biennale in 2009, has crucially advanced the role of art in our communication society. His strategies expand the traditional concepts of the artist, the production of art, the exhibition, and the public to include the dimension of interactive uses. As a rule, lamps, sofas, or vases are the material Rehberger employs to raise questions about when objects become art.

The book flach (flat) presents for the first time posters that Tobias Rehberger designed on his own initiative for products from his personal world—whether for adidas, the sporting goods maker, or for the grower Bauer Mann from Frankfurt’s Kleinmarkthalle farmers’ market. Rehberger reinterprets this medium both by integrating his posters into art exhibitions and by unauthorized placarding around the city. On the dividing line between public and private space, he demonstrates plainly that images can become art in our age of mass communication.

Another part of Tobias Rehberger’s approach is not simply to use the publications that accompany his exhibitions functionally, as a medium for information, but rather to design them as elemental, autonomous components of the exhibition. Hence this book was produced in close cooperation with the two well-known graphic designers of Vier5.