Advertising is a business worth billions. The visual language of effective ad campaigns is generally considered to be innovative, radical, and groundbreaking. But is that really true? In 100 Visual Ideas, 1000 Great Ads, the French blogger and undercover advertising expert Joe La Pompe exposes the not-so-secret visual recipes behind successful ads.
La Pompe extracts the 100 most popular visual ideas and recurring subjects from the world of advertising—from symbols and objects to famous personalities from history and literature. He then presents the ten best campaigns from around the world that are based on each of these themes, yet have implemented them in a variety of different ways.
By illustrating correlations and inspirations, 100 Visual Ideas, 1000 Great Ads offers advertising agencies, designers, and marketing professionals informed, entertaining, and often revealing insights into the world of commercial seduction.