Boxed and Labelled

New Approaches to Packaging Design
Trends in the visual and graphic language of state-of-the-art packaging design.
Editors: 
S. Ehmann, H. Baltzer, S. Moreno, R. Klanten
Sold Out
 
Release Date: 
October 2009
Format: 
24 x 30 cm
Features: 
224 Pages, full colour, hardcover
Language: 
English
ISBN: 
978-3-89955-252-2
Catalog Price: 
$65.00

Special Price: ($65.00)  $45.50

 

About This Book

Boxed and Labelled is a comprehensive overview of the most intelligent, innovative, playful and attractive examples of current packaging design. The broad spectrum of packaging is illustrated through an extensive selection of products characterised by cutting-edge graphic design, sassy illustrations, striking typography, careful use of colour as well as unique materials. The examples in the book run the gamut from jam jars, chocolate wrappers, wine labels, champagne bottles and perfume flacons to sneaker boxes and shopping bags. It offers exciting solutions and presents the best in packaging design today.
 

Browse The Book

More About This Book

Packaging is the face and visual identity of a product and can also be the crucial determining factor in the buying decision when a product is lined up on a crowded store shelf. As consumer tastes become more complex and culturally diverse, packaging increasingly requires a visual and graphic language that targets aesthetics as well as the needs of the discerning twenty-first-century shopper. Boxed and Labelled is a comprehensive overview of the most intelligent, innovative, playful and attractive examples of current packaging design.

The broad spectrum of packaging is illustrated through an extensive selection of products characterised by cutting-edge graphic design, sassy illustrations, striking typography, careful use of colour as well as unique materials. The examples in the book run the gamut from jam jars, chocolate wrappers, wine labels, champagne bottles and perfume flacons to sneaker boxes and shopping bags. The book also highlights extraordinary projects that have a unique approach to functionality, surplus value and sustainability, in addition to stimulating concepts that amount to pure seduction.

This book demonstrates the diverse solutions designers have found to deal with many different themes such as creating approachability through a whimsical and lighthearted appearance and material surfaces or promoting value and trustworthiness or conveying a handmade feeling to an artisanal product with a sophisticated, refined and purposeful look. All of the featured examples deliver their own unique brand values and experiences and set them apart in the competitive marketplace. Boxed and Labelled offers exciting solutions and presents state-of-the-art packaging design today.
 

Related
Products