Airside

An extensive collection of work over the last 10 years from cutting-edge design practice Airside.
Editors: 
Airside
Release Date: 
March 2009
Credits: 
Interviews and Commentary: Fiona Sibley
Format: 
23,7 x 29,7 cm
Features: 
296 Pages, full colour, hardcover
Language: 
bilingual: English / Japanese
ISBN: 
978-3-89955-244-7
Catalog Price: 
$60.00

Special Price: ($60.00)  $42.00

 

About This Book

Airside is one of UK’s leading creative practices. Their potent formula of combining experimental methods, meticulous application and a playful approach to graphic design, illustration, moving images and real world interaction has earned them an international reputation with a client list to follow. This book tells the story of Airside’s evolution in the words of its founders, staff and clients and showcases the work created for a wide range of commercial clients and self initiate projects – from companies such as Coca-Cola, MasterCard, Greenpeace, MTV, Panasonic and Sony to the Pet Shop Boys, The Beatles and Lemon Jelly. It documents their dynamic spectrum of work and provides a unique case study in how to set up a design company.
 

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More About This Book

Airside is a pioneering design agency based in London that remains on the cutting edge of graphic design, illustration, moving images and real world interaction since its founding in 1998. Founded by Alex Maclean, Nat Hunter and Fred Deakin with varied backgrounds in architecture, English literature, DJing, club running, graphic design and interactive media, this distinctive constellation of creative minds underpinned the key to their innovation and entrepreneurial success.
 
This book tells the unique story of Airside’s evolution from the early years in the words of its founders, staff and clients. It showcases the work created in Airside’s first ten years for a wide range of commercial clients as well as self initiate projects – from advertising campaigns for Coca-Cola, MasterCard, Greenpeace, MTV, Panasonic and Sony, visual identities and web design for the Serpentine Gallery, the Barbican and White Cube, to musicians such as the Pet Shop Boys, The Beatles and the complete range of visual and motion graphics for the Electronica band Lemon Jelly of which Fred Deakin is a member of.

Alongside copious images showcasing each project are extensive interviews with the directors, staff members and clients conducted by design journalist Fiona Sibley and a foreword by Adrian Shaughnessy puts their work into context. 
 
Recognised for their potent formula of combining experimental methods, meticulous application and playful approach, Airside’s inimitable style has earned them international reputation as one of UK’s leading creative practices. The publication brings their dynamic spectrum of work in one place for the first time and at the same time, provides a case study in how to set up a design company.

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