The Little Know-It-All

Common Sense for Designers
What designers need to know to thrive in their growing field of practice.
Editors: 
R. Klanten, M. Mischler, Silja Bilz
Release Date: 
November 2011
Format: 
12 x 16.5 cm
Features: 
384 pages, full color, flexicover, bookmark ribbon
Language: 
English
ISBN: 
978-3-89955-348-2
Catalog Price: 
$48.00
Shop Price: $48.00
 

About This Book

The Little Know-It-All provides the fundamental information designers need to know to thrive in their growing field of practice. This updated new edition is an indispensable manual of the knowledge currently required of designers as the evolution of media redefines their role and expands the disciplines in which they must be competent. Comprised of seven chapters, this title offers concise analysis as well as explanations of unique vocabulary. Written for a global audience, the handbook expounds on various international formats and legalities. It is both a stimulating reference book for students and newcomers and a trusty companion for design and media professionals to use in their everyday work.

 

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More About This Book

What is a meta tag? What kind of measurement is DIN A1? What kind of clearance do you need before using copyrighted material? What does HSDPA mean for smart phones? How do social media influence a marketing mix?


This updated new edition of The Little Know-It-All provides the fundamental information designers need to know to thrive in their growing field of practice. It is an indispensable manual of the knowledge currently required of designers as the evolution of media re-defines their role and expands the disciplines in which they must be competent.


Divided into the seven chapters Design, Typography, Digital Media, Production, Marketing, Law, and Organization, the book offers concise analysis as well as definitions of unique vocabulary. Written for a global audience, it expounds on various international formats and legalities.


With its thematic structure and resourceful index, The Little Know-It-All is a clever and comprehensive collection of essential practical information. Complete with graphics and illustrations supplementing the texts, it is both a stimulating reference book for students and newcomers and a trusty companion for design and media professionals to use in their everyday work.

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