Asylum is a design maverick from a part of the world where one would not expect unconventionality. The Singapore-based agency melds its Asian roots with a keen international design sensibility and a healthy dose of tongue-in-cheek humor to produce outstanding branding, graphic design, interiors, environments, interactive design, and—most notably—art collaborations and self-initiated projects that allow them to push the boundaries of these creative disciplines even further.
The Asylum Book is the first collection of their diverse work. From the playful, colorfully tactile buttons on its front cover (“Don’t Browse, Buy,” “Booker Prize Winner Wannabe”) to the quotes of glowing praise on the back (all by the company’s founder and creative director, Chris Lee), the 248-page book is a fun romp through the award-winning agency’s output and creative process.
As shown in their featured work for the Shanghai office of Bartel Bogle Hegarty, a Fred Perry flagship store, Asia Pacific Breweries, a chocolate research facility as well as diverse restaurants, bars, and CDs, Asylum defies the norms in the field of design, with ideas, wit, and a tinge of surprise.