Velo—2nd Gear

Bicycle Culture and Style
I bike, therefore I am.
Editors: 
S. Ehmann, R. Klanten
Release Date: 
January 2013
Format: 
24 x 28 cm
Features: 
256 pages, full color, hardcover
Language: 
English
ISBN: 
978-3-89955-473-1
Catalog Price: 
$55.00
Shop Price: $55.00
 

About This Book

Choosing to ride a particular bike conveys an attitude and a way of life. Velo—2nd Gear illuminates and celebrates contemporary bicycle culture’s diverse scenes. From classic racing bikes to high-tech speed machines, from rough fixies to fashionable city cruisers and hardworking cargo bikes, this book showcases today’s most outstanding and unusual bicycles and their riders.

Velo—2nd Gear not only introduces coveted manufacturers, specialized boutiques, and historical tours. It also explains how each bike-related scene cultivates its own distinct codes through the choice of certain frames, jerseys, caps, or bags or by visiting specific events or key establishments. In doing so, the book shows why, for more and more people, bicycles have now replaced cars as the vehicles that best express their identity.

 

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More About This Book

Riding a bike is easy. Once someone can do it, they will never forget how. Riding a bike can be addictive—in the best cases for life. Understanding the subtleties of contemporary bicycle culture can be challenging. Like it or not, choosing to ride a particular bike—whether an old-fashioned city bicycle, a high-tech machine, a mountain bike, a touring bike, a fixie, or a beach cruiser—means being associated with a certain lifestyle.

Velo—2nd Gear explores these diverse bicycle scenes and reveals their histories, relationships, and insightful details. Alongside its presentation of especially attractive and unusual bicycles, the book documents how riders’ accessories and styles vary just as widely as the bikes’ tires and other equipment. It explains how each scene cultivates its own distinct codes through the choice of certain jerseys, caps, or bags or by visiting specific events or key establishments.

The examples in Velo—2nd Gear span the globe. Tours in traditional costumes and on historical paths in Belgium or Italy are not only appealing as athletic challenges, but also as adventures for cosmopolitan travelers. In urban centers at night, bicycle messengers hold races on city streets. Specialized bike boutiques focus on details such as customized paint jobs. Frame builders in Oregon, Paris, or southern Germany create highly coveted bikes tailored to individuals or in very limited editions with long waiting lists.

Velo—2nd Gear makes abundantly clear that contemporary bicycle culture is more alive and well than ever before. The book celebrates its healthy, environmentally-friendly, discerning, and slightly obsessive scenes and their protagonists. It shows why, for a young generation, bicycles have now replaced cars as the vehicles that best express their identity.


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