Hayon x Choemon
Released in autumn of 2010 to show Japanese crafts as a main theme the “Kutani Choemon” project combines the collaboration of Japanese Ishikawa’s prefecture most acclaimed traditional porcelain of “Kutaniyaki” and the worldwide renowned Spanish designer, Jaime Hayon. Porcelain maker Kamide Choemon-gama established in 1879 at Terai Mura, Nomi-gun (presently Nomi-shi Terai-machi) as a pottery of Kutaniyaki. For over 130 years, they have been making table wares to tea sets hand made using the original traditional technique which are passed on from generation to generation. Each of their pieces features their very fine art work with deep colors, durability and beautiful texture. In 2012 the new concept line “Forma Choemon” series has been launched which we exclusively present for Germany. In Spanish the word Forma means “form”. By daringly scrapping off the dyeing colors and the Kutaniyaki decorations, which were the main characteristics of the previous collection, in this new series, Jaime Hayon’s beautiful forms become more distinctive by emphasizing the white color of the Kamide Choemon-gama porcelain having the gold color as an accent. The outer surface has a mat texture appealing to the hand and the inner and side parts are covered by glaze to avoid coloring by food or tea in order to improve convenience for the user. Additionally, in order to make the first collection’s “Kizuna” concept more realistic, the new pieces are to be simple to showcase the food and more affordable in order for families to enjoy the everyday dinning or for serving guests. Just as one can freely paint on a white canvas, one can enjoy decorating the plates with their food.